IN TESTING / OUTDOOR INTELLIGENCE
The Outdoor Industry, In Focus
We cover hunting, fishing, shooting, and the companies, capital and people who make the season.
Glassing is an independent desk covering the business of the outdoor industry. We report and analyze the manufacturers, dealers, products, money, policy, access, media, and market forces that decide what gets built, stocked, and sold.
We don't recirculate press releases. Trades tell you what happened. We interpret both. What moved, who it helps, who it leaves exposed, and what it means before the next show floor opens.
WE WATCH THE INDUSTRY.
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COMING SOON / TROPHY SCORE 2.0
First released in 2009, Trophy Score helps hunters score their trophies according to official scoring methods without making them do the math themselves. Traditional scoring systems use fractions, which meant hunters had to convert measurements to decimals, calculate the score, and then convert everything back again. Trophy Score solved that headache with an intuitive 1/8-inch key that made accurate scoring simpler, faster, and far less prone to error.
Trophy Score 2.0 brings that foundation forward with a cleaner, more capable experience for hunters who want to measure their animals accurately and consistently.
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CURRENT WORK / OUT OF THE BLUE
Out of the Blue is an iPhone app for reconnecting with people you haven’t spoken to in a while. Choose contacts for your list of missed people and spin. You won’t see who was selected until that person answers, turning an ordinary phone call into a small surprise and a reason to reconnect.
Sometimes the hardest part of calling someone is deciding who to call. Out of the Blue removes that decision. Put the people on your mind into the mix, then let the moment decide.
CURRENT WORK / REDLINE FITMENT GUIDE
No Doubt About It.
The Redline Fitment Guide helps customers identify the right emergency-vehicle lighting products for their application. It turns a complicated product-selection problem into a clearer path from vehicle type and use case to the equipment that fits.
This is a practical tool built around product information, fitment logic, and a customer’s next decision. It is not a standalone consumer app or a generic configurator.
Open the Fitment Guide
