Professional
Safari Club International
- Increased sponsor, licensing and merchandising revenue 55%, the greatest period of growth in the organization’s 50-year history.
- Launched new online store with a return rate of <1%, profitability rate of 40% and revenue increase of 642% over prior year.
- Grew social media following 8.3%. Follower growth on Instagram increased 209%, LinkedIn 145%, YouTube 19% and Facebook 1%.
Century International Arms
- Established a new marketing department, developed strategies for driving product awareness among consumers.
Arcus Hunting
- Led refresh of the iconic Dead Down Wind brand, including a new identity, logo and packaging
- Managed a 12-month project to move all branded websites to a common e-commerce platform, integrate those sites with internal accounting systems and relaunch sites, each with entirely new front-end designs.
Crosman Corporation
- Increased online revenue 87% and beat sales goal by 29% in 2013 and 25% in 2014, beat profit margin goal by 9% in 2014.
- Increased online revenue an average of 30% annually over a four year period.
- Increased website traffic 130%. In 2011, traffic was more than the previous two years combined.
- As member of Returns Reduction Committee, contributed to a team who’s efforts led to a 23% reduction in product returns.
- Increased online revenue 87% and beat sales goal by 29% in 2013 and 25% in 2014, beat profit margin goal by 9% in 2014.
- Increased online revenue an average of 30% annually over a four year period.
- Increased website traffic 130%. In 2011, traffic was more than the previous two years combined.
- As member of Returns Reduction Committee, contributed to a team who’s efforts led to a 23% reduction in product returns.
Doubletough Ventures
- Created the first iOS app for scoring game animals.
- Negotiated partnerships with SCI, Boone & Crockett and Pope & Young to utilize their official scoring methods.
Sea Thunder LLC
- Increased revenue 216% over three years
- Led company to #1 customer satisfaction ranking
Performance, Inc.
- Increased affiliate recruitment 30%, total orders 71% and affiliate-generated revenue 73%.
- Raised recruitment 363% for online affiliate program.
Professional Rodeo Cowboys Association
- Developed and implemented organization’s first internet-based store.
- Generated a 51% increase in licensing program revenue.
- Increased convention revenue 17%.
- Created over 16% in new Awards Banquet revenue.
- Increased ESPN-televised World Champions Banquet revenue 14% with tighter controls on expenses and improved forecasting.
- Negotiated a 3 percentage-point increase in the standard royalty percentage and introduced five new licensing categories.
Genealogy
My Family History
Last update: June 2018