Professional

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Work Samples

Safari Club International

  • Increased sponsor, licensing and merchandising revenue 55%, the greatest period of growth in the organization’s 50-year history.
  • Launched new online store with a return rate of <1%, profitability rate of 40% and revenue increase of 642% over prior year.
  • Grew social media following 8.3%. Follower growth on Instagram increased 209%, LinkedIn 145%, YouTube 19% and Facebook 1%.

Century International Arms

  • Established a new marketing department, developed strategies for driving product awareness among consumers.

Arcus Hunting

  • Led refresh of the iconic Dead Down Wind brand, including a new identity, logo and packaging
  • Managed a 12-month project to move all branded websites to a common e-commerce platform, integrate those sites with internal accounting systems and relaunch sites, each with entirely new front-end designs.

Crosman Corporation

  • Increased online revenue 87% and beat sales goal by 29% in 2013 and 25% in 2014, beat profit margin goal by 9% in 2014.
  • Increased online revenue an average of 30% annually over a four year period.
  • Increased website traffic 130%. In 2011, traffic was more than the previous two years combined.
  • As member of Returns Reduction Committee, contributed to a team who’s efforts led to a 23% reduction in product returns.
  • Increased online revenue 87% and beat sales goal by 29% in 2013 and 25% in 2014, beat profit margin goal by 9% in 2014.
  • Increased online revenue an average of 30% annually over a four year period.
  • Increased website traffic 130%. In 2011, traffic was more than the previous two years combined.
  • As member of Returns Reduction Committee, contributed to a team who’s efforts led to a 23% reduction in product returns.

Doubletough Ventures

  • Created the first iOS app for scoring game animals.
  • Negotiated partnerships with SCI, Boone & Crockett and Pope & Young to utilize their official scoring methods.

Sea Thunder LLC

  • Increased revenue 216% over three years
  • Led company to #1 customer satisfaction ranking

Performance, Inc.

  • Increased affiliate recruitment 30%, total orders 71% and affiliate-generated revenue 73%.
  • Raised recruitment 363% for online affiliate program.

Professional Rodeo Cowboys Association

  • Developed and implemented organization’s first internet-based store.
  • Generated a 51% increase in licensing program revenue.
  • Increased convention revenue 17%.
  • Created over 16% in new Awards Banquet revenue.
  • Increased ESPN-televised World Champions Banquet revenue 14% with tighter controls on expenses and improved forecasting.
  • Negotiated a 3 percentage-point increase in the standard royalty percentage and introduced five new licensing categories.